Market Share & Service Mix

Understand Your Market. Enhance Your Mission.

We provide insight into your market strengths, weaknesses, and emerging opportunities so you can better serve your community and enhance your payer mix. Understanding the clinical needs of your primary service area is the foundation for growing volume the right way.

What We Do

Using our proprietary database, we deliver meaningful comparison data on local and regional hospitals.

Our team analyzes patient origin and outmigration by service and payer to highlight strengths, gaps, and opportunities in your market.

Our Approach

• Define peer hospitals - We collaborate with your team to identify an appropriate peer group for assessing your “fair share” of the market.

• Outline your primary service area - We confirm, or create, the area of zip codes that represent the majority of your hospital’s discharges.

• Conduct a comprehensive market review
  Our analysis considers:

  • Outmigration

  • Current and potential services offered

  • Historical growth patterns

  • Competitor proximity

  • Geography

  • Distinctions between high-value and low-value volume

These insights improve referral strategies, optimized service promotion, enable targeted marketing campaigns, and inform smarter growth investments to drive brand visibility, patient acquisition, and revenue growth.